In the first two posts in this series, we introduced CGAP’s work on the importance of data analytics to tackle low customer activity and looked at what data tells us about getting customer activity right from the very beginning. In this third and final post, we’re going to take a look at one of the [...]

Last week, CGAP released a study focused on using data to understand low customer activity. We worked with four branchless banking providers in three regions to look at data they already had to discover insights about low customer activity. In this post, we’ll see that one of the keys to high levels of customer activity [...]

For the last year CGAP has conducted quantitative research on the challenge of inactive customers. In culmination of this research, we are releasing a deck that helps providers understand and develop strategies to address low customer activity in their services. Regular readers of this blog are familiar with the challenge of low customer activity and [...]