CGAP Mobile banking webinar and presentation
by Jim Rosenberg: Wednesday, October 1, 2008
As promised, here is the video and presentation from today’s webinar that Kabir Kumar and Ignacio Mas lead, based on their recent paper: Banking on Mobiles: Why, How, for Whom?
Thanks to all of you who joined us in person or online.
Presentation: CGAP Mobile Banking Webinar (881kb pdf)
Video: CGAP Mobile Banking Webinar (requires RealPlayer)
Background
The promise of mobile banking is well known; harder to find are examples of solid implementation and mass roll out beyond payments and transfers. In Banking on Mobiles: Why, How, for Whom? CGAP examines the business case and deployment options for smaller banks and microfinance institutions. With effective partnerships and technical choices (which affect customer uptake), we believe there is a strong market opportunity to reach poor people with a broad range of financial services.

Mobile banking has gotten more than its fair share of adulatory press coverage this year. Most exciting perhaps was April’s Sunday 