Archive for: Peru

Reaching poor clients with financial services in rural areas is often prohibitively expensive for financial institutions since low transaction numbers and volumes typically would not cover the cost of a branch. To overcome that challenge, financial institutions in developing markets are increasingly turning to banking agents, using retail outlets to process financial transactions that would usually be handled by a branch teller.  Lower set-up and running costs of banking agents should enable providers to viably offer a full range of financial services to low-income clients in rural and remote areas.

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Vodafone India Unveils Cost Cuts, IBM Deal
Vodafone has already taken a number of initiatives to grow in India, which has a population three times the size of Europe. In May, Vodafone launched two sub-$45 handsets, working with China’s ZTE Corp. (0763.HK), in a bid to make mobile phones more affordable to millions of Indians on low incomes.

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Right after the government in 2005 had enabled banks to use banking agents, retail and postal outlets to handle transactions on behalf of banks, a number of Peruvian banks started to roll out their agent networks. One of them, Banco de Credito (BCP) with their “agentes BCP.”

Already in November 2006, Mr. Luis Almandoz, BCP’s man in charge of their agents, had presented the bank’s thorough planning of the network roll out at a conference in Colombia. Last week, newspaper El Comercio, described the bank’s success story installing more than 1,000 banking agents with lightening speed (1.5 agents per day!). Rather than the expected 300,000 transactions, the agents process today 900,000 transactions per month (i.e., around 30 transactions per day per agent).

The planning phase paid off and the bank’s learning curve was steep: “At the beginning it took us 3 days to open a new banking agent, today we need maximum 4 hours. Once we have one agent in a neighborhood, within three months, there will be three more.” said Almandoz.

The new channel, for which BCP won the 2006 Business Creativity Award (Premio Creatividad Empresarial), benefited all actors involved:

• Clients can now transact closer to their home at agents not only in urban Lima, but also in some parts of rural Peru. Almandoz also mentions reduced transaction cost: “mine workers often pay up to S/.30 (US$10) to transact in non-bank establishments.” Whereas bill payments at the BCP agents are free of charge, and account fees are low.
• Seventy percent of the agents were able to increase their sales by around 12% due to the increased foot traffic generated from their work for BCP. In addition, they earn around US$45 – US$200 per month in commissions.
• BCP was able to increase their coverage by 1,000 points and process transactions for over S/. 1m (US$ 330,000) at each agent each month.

The question is what are BCP’s secrets of success….. one is definitely their marketing (the bank’s anual marketing budget is around US$300-450k) and definitely their commitment and thorough planning. But how are they managing cash? We hope to find out….

Other banks like Interbank, Scotiabank, and Mibanco are also gearing up in Peru and the network of agents is expected to increase massively next year.

Happy Monday…this Monday is more auspicious than most because it’s the start of our three day conference looking at how technologies such as card-based networks and mobile phones could increase access to finance. IFC is a co-organizer, and Visa is a sponsor.

Want to know more? Visit here for the full agenda.

We’ll be posting presentations as we get them…and this link should take you to a live video stream of the event.

Banking agents, retail and postal outlets handling banking transactions for financial institutions and mobile operators, are mushrooming all over! It took less than four years to cover almost all of Brazil. Colombian banks established 3,548 service points in just one year. In Peru banks manage more than 2,500 agents. Equity Bank in Kenya is piloting agents in rural areas. Xac Bank in Mongolia is planning to develop an agent channel….

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When thinking of Peru, there are many things that come to mind: amazing ceviche at the beach, beautiful landscape in the mountains, and definitely also the mystic Machu Picchu attracting around 40,000 tourists each year. There are rumors that it will soon be possible to take direct flights from Germany to Cuzco without having to travel via Lima, the nation’s capital. Each year around US$40m is generated through this tourist attraction.

But it is not only tourism that has been booming over the last years. The stock exchange grew 140% in 2006, Starbucks coffee shops are springing up, and people start shopping at international clothing stores. Microfinance representing around 5% of the financial sector (and around 30-40% in terms of borrowers) has also experienced positive developments and attracted many of the commercial banks. What has previously be a sector primarily targeted by the 25 “cajas” and 14 NGOs, is now a competitive market in which banks like Banco de Credito de Peru, Scotiabank, MiBanco, Banco de Trabajo aggressively go out to bank low-income clients. Great news? Yes, definitely, but there are still more than 78% percent of the population without access to finance, and 54 percent live below the poverty line.
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