Branchless banking can dramatically reduce the cost of delivering financial services to poor people

We believe branchless banking can offer basic banking services to customers at a cost of at least 50 percent less than what it would cost to serve them through traditional channels. Branchless banking helps address the two biggest problems of access to finance: the cost of roll-out (physical presence) and the cost of handling low-value transactions. This is achieved by leveraging networks of existing third-party agents for cash transactions and account opening and by conducting all transactions online. This sharp cost reduction creates the opportunity to significantly increase the share of the population with access to formal finance and, in particular, in rural areas where many poor people live.

The biggest cost saving is on transactions that can be done completely electronically, through mobile banking. In the Philippines, a typical transaction through a bank branch costs the bank US$2.50; this would cost only US$0.50 if it were automated by using a mobile phone (Asian Banker 2007).

The cost reduction from using agents rather than banks for remote cash transactions is equally dramatic. Banco de Credito in Peru estimates that a cash transaction at a branch costs about US$0.85, while the same transaction at an agent would cost US$0.32.4 Tameer Bank in Pakistan estimates that, in the Orangi slum of Karachi, the set up cost of a bank branch would be 30 times more than the set up cost per agent, which is about US$1,400. Monthly running costs average about US$28,000 for a branch, compared with US$300 for an agent, but also, a much larger share of monthly running costs is variable for an agent than for a branch.

But if the POS is so good, why not go mobile? Especially in Kenya, home to M-PESA, an early pioneer in mobile payments and now topping 2 million registered users and 2500 agents across the country.

Jamii Bora seems ready. They have decent core banking software (Banker’s Realm), which should be able to handle a real time connection to Safaricom’s M-PESA platform for transaction processing and accounting. CGAP has said group lending may not always work with branchless banking. This seemed to be the case with Faulu, another MFI that worked with M-PESA when it first launched. But Jamii Bora has already gone to a system of groups nominating one member to carry in transactions. So there doesn’t seem to be a case that M-PESA will undercut the desire to attend group meetings, and through it the joint liability mechanism which deters delinquency.

In the end, M-PESA’s charges are too high to be economical for microfinance clients. So far, Safaricom has geared M-PESA’s fees to the remittance business. The KSh 30 (USD 0.48) it charges for a remittance up to KSh 2500 (USD 40.35) is quite reasonable compared to the post office’s PostaPay product, or even bus drivers who carry remittances. But microloan repayments are a different business, more similar to bill payments (set schedule, relatively small value of $5-10) than a money transfer (less frequent, larger amounts of $50 or more).

The average JB client makes a KSh 394 (USD 6.36) payment each week. If they used M-PESA to send in loan payments, it would cost KSh 600 (USD 9.69) over the life of an average 20 week loan. That’s equal to 69% of the interest paid on that loan! Another way to express the added cost is an increase to the interest rate paid: using M-PESA would be like raising the interest rate from 12.5% to 21% on the average Jamii Bora microbusiness loan. That’s costly.

But Safaricom might easily see a business case for slashing the fees it charges for bill payments, in order to bring in clients like microcredit borrowers, who will use M-PESA on a frequent basis. From the outside, it seems the average M-PESA client does 1-2 transactions per month. A Jamii Bora client would make at least 4 loan repayments per month. And once familiar with M-PESA, they may very well use it for other purposes.

Figuring out how to make M-PESA economical for MFI clients might deliver the kind of intensive user of whom Safaricom is in hot pursuit.

The report is the latest or progressively more encouraging signs from RBI that it plans to provide additional guidance for mobile banking to take off. In its Financial Sector Technology Vision document, released in October, RBI indicated it sees high potential for electronic banking to increase efficiency in retail banking. But RBI is also concerned about mobile security, particularly authenticating users accessing bank accounts remotely.

RBI is also closely watching several pilot schemes using mobile connectivity to improve access to financial services among low-income Indians. As the Economist reported earlier this month, one program in Andhra Pradesh is testing how to deliver pensions and unemployment benefits to around half a million people in villages, via specially-equipped mobile phones in the hands of local payment agents and smart cards issued to recipients. A parallel POS-based system is also being tested. So far, 40,000 cards have been issued.

What’s not yet clear is whether RBI guidance on mobile phone banking will be mostly concerned with mainstream banks providing mobile as an additional channel for current customers, or whether RBI will extend permission to some more far-reaching initiatives. Will mobile operators get a window to become licensed to provide electronic wallets for international remittances, bill payments and other payment services?

The G2P pilot in Andhra Pradesh also makes extensive use of local payment agents, and we understand at least some of these to be local merchants. In rural areas, its often the local store owner who has enough liquidity to pay out cash on the government’s behalf. But so far, RBI regulation on outsourcing doesn’t provide clear permission for banks, microfinance institutions or mobile operators to follow suit and use local merchants to extend banking services in places where bank branches may otherwise be too expensive to build. Will RBI make regulatory changes on issues like this, too?

Already in November 2006, Mr. Luis Almandoz, BCP’s man in charge of their agents, had presented the bank’s thorough planning of the network roll out at a conference in Colombia. Last week, newspaper El Comercio, described the bank’s success story installing more than 1,000 banking agents with lightening speed (1.5 agents per day!). Rather than the expected 300,000 transactions, the agents process today 900,000 transactions per month (i.e., around 30 transactions per day per agent).

The planning phase paid off and the bank’s learning curve was steep: “At the beginning it took us 3 days to open a new banking agent, today we need maximum 4 hours. Once we have one agent in a neighborhood, within three months, there will be three more.” said Almandoz.

The new channel, for which BCP won the 2006 Business Creativity Award (Premio Creatividad Empresarial), benefited all actors involved:

• Clients can now transact closer to their home at agents not only in urban Lima, but also in some parts of rural Peru. Almandoz also mentions reduced transaction cost: “mine workers often pay up to S/.30 (US$10) to transact in non-bank establishments.” Whereas bill payments at the BCP agents are free of charge, and account fees are low.
• Seventy percent of the agents were able to increase their sales by around 12% due to the increased foot traffic generated from their work for BCP. In addition, they earn around US$45 – US$200 per month in commissions.
• BCP was able to increase their coverage by 1,000 points and process transactions for over S/. 1m (US$ 330,000) at each agent each month.

The question is what are BCP’s secrets of success….. one is definitely their marketing (the bank’s anual marketing budget is around US$300-450k) and definitely their commitment and thorough planning. But how are they managing cash? We hope to find out….

Other banks like Interbank, Scotiabank, and Mibanco are also gearing up in Peru and the network of agents is expected to increase massively next year.

The Hindu

Using thumbprint and voice guidance in ATMs reduces literacy requirements to a considerable extent. Thus, establishing the identity of a rural depositor through biometrics makes it possible for illiterate or barely literate people to become part of the banking user community.

A simplified menu on ATMs coupled with possible audio guidance in local language enables easy use for rural masses. So far, bank ATMs are dependent on PIN (personal identification number) verification. The fingerprint authentication method is non-PIN based, and this requires enhancements to the standard switch environment. Though identification can be via face, voice, retina or iris, fingerprinting has the advantage of being a familiar concept worldwide.

Though exciting, widespread deployment will be a challenge. How to handle cash - what about banking agents? What is required for customer adoption? With lower levels of functional literacy, what about financial literacy? These are questions we at CGAP are working on with our research collaboration with Microsoft Research India, as well as our project partners.

Our project partner, Credibanco VISA in Colombia, is using a georeferencing tool to advise banks as to where large numbers of their target clients are located, and also which retail outlets in that area might make good “corresponsales no bancarios”, as the Colombians call their banking agents.

The process is easy. Based on the bank’s target clientele (e.g., income up to COP 250,000 per month [US$122] and “estrato 2″ reflecting the Colombian economic classification of 0-6, where 0 is poorest and 6 highest income) and preferred location (e.g. high population density, no financial infrastructure, etc.), VISA uses census data, financial infrastructure coverage, and retail information from yellow pages to develop heatmaps which combine the following:

• poverty and income levels 
• population density
• postcode boundaries
• existing financial infrastructure (e.g. branches, ATMs, etc.) and card holders
• stores and other commercial activity
• areas that generate a lot of foot traffic (e.g. bus stations, markets, hospitals, etc.)

Based on the resulting maps, the bank can see in which areas their agent would be most effective. Factors like poverty and income level, population density, and existing financial infrastructure will impact the agent’s future transaction volume; placing agents near bus stops and market areas will make them more visible and increase the likelihood that clients will repeatedly use the agent to conduct transactions.

On the picture you see the final heatmap. Red areas show neighborhoods with great opportunity to reach the bank’s target clients; the mountains refer to population density. If you would like more detail, please send me an email and I can forward you VISA’s complete analysis of Ciudad Bolivar, a poor neighborhood of Bogota, Colombia.

In addition to the focal research on User Interface design, the MSRI-CGAP collaboration will also involve joint explorations in understanding the social and economic context and impact of mobile-banking on poor households.

What we learn will be shared with everyone. Aishwarya Ratan is with MSRI and joined us in Washington at our conference this week to talk about the work envisioned and some of the things MSR has already learned in India. Here are her thoughts.

This three-day conference has covered a good set of issues relevant to the expansion of formal financial services to currently underserved populations - incorporating credit/payments reporting and scoring tools into microfinance provision, using technological channels to enable low-cost information and cash exchanges, and establishing suitable policy environments to allow new and improved methods of conducting financial transactions. However, I felt there could have been more discussion of the operational issues involved in implementing these changes, particularly for small players, as well as the specific set of impact measurements that might allow practitioners to assess whether the new systems and channels are indeed enabling lower-cost, more-efficient operations for themselves, and significant improvements in the lives and livelihoods of ‘the poor’ being reached and served.

The response to our work at Microsoft Research India was very encouraging. I discussed issues around cost realism, social context, and user interface design in effectively deploying mobile phones to enable various aspects of microfinance delivery to the poor (data management, payments/ transfers, etc.). The central theme of thinking about ‘mobile phones for microfinance’ as not a single category, but as a composite of several categories of applications and services conditional on variations in context and usage, echoed with many people in the audience. This presentation will soon be available on our project website, and more information on the TEM group’s ongoing work can be found here.

Looking forward, specific understandings on what differentiates poor clients from rich ones, and what changes in approach and product design are needed to serve low-income households based on their behavioral preferences, economic constraints, and social networks will not only be useful, but vital to realize the ‘development’ potential of these efforts without compromising on the security and soundness of the local financial sector. The research partnership between Microsoft Research India and CGAP will work towards exploring and sharing insights in these important areas.

-Aishwarya Ratan, Microsoft Research India

That was fun. What did we learn? 

We reaffirmed that small, including micro, enterprises have proven themselves to be reliable and sustainable ways to help people out of poverty and that, in that context, we have abundant proof that microfinance is a workable idea.

MFIs, although having reached increasingly impressive numbers of people, must nonetheless recognize that more than two-thirds of the inhabitants of developing countries remain to be touched by the MFI mission of bringing the advantages of banking to the unbanked and under-banked.

Both the time and the opportunity have arrived for MFIs to rethink their original ethic of experimentation, labor intensiveness and small scale and to extend access to finance to as many as possible of the 2.5 billion who lack access to finance.

This volume of clients can only be reached through significant reductions in the cost of MFI’s operation and a quantum leap in the scale at which the industry functions.

The response to this imperative for reduced cost and increased scale must include the optimum use of technologies that are available or that can feasibly be put in place, as well of credit bureaus and credit scoring.

We started our discussions with the promise that we would engage in a round of critical and in-depth analysis of what has worked in these areas and what needs to be done differently and more efficiently and effectively. Fortunately, we did not inaugurate this meeting with the idea or the promise that after three days of discussion we would be able to take a vote and announce to the world the answers to the questions posed by the pursuit of greater access to finance. Indeed, if anything, our attempts to find answers to questions often yielded a harvest of new questions.

Productive inquiry begins with the asking of the right questions, so, if all this meeting produced was a greater clarity of the issues that we need to address, our assembling here in Washington would have been of tremendous value. But we believe that we also achieved at least four other advantages. These are:

• A greater understanding of each other’s concerns, which, as we have seen at the level of individual partnership arrangements, is critical to any progress in the access to finance area.
• A greater awareness of each other’s successes, which we believe, are a necessary encouragement as we continue with the enormous task that access to finance represents.
• An understanding that the idea that every problem represents an opportunity is, in the context of access to finance, more than a jargon, and is in fact the only mindset that we can afford to take to the challenges and opportunities that beckon us.
• A belief that prevailing opportunities for reaching the next 2 or 3 billion of the world’s financially excluded inhabitants represent nothing less than a tipping point that we cannot afford either to ignore or to mismanage.

When the Meeting Began

So when we opened our meeting on Monday, what were the questions we set out to answer? Perhaps there were four main ones:

• How can we take advantage of the growth in MFI investments, lending volumes and outreach and the availability of a range of financial technologies to increase scale and reduce costs in microfinance operations with a view to increasing access to finance for those who still lack such access?
• How can the establishment and functioning of credit bureaus and the use of credit scoring enhance decision-making, portfolio management and other MFI functions?
• Is the suggested approach destined to leave the poor exactly where they are, or does it really have the potential to transform the financial sector in both developed and developing countries and generate what one speaker called a seismic shift in the circumstances of people in the developing world?
• And to look at that question another way, what are the likely consequences—for the financially disenfranchised, for the MFI as we know it today and for the new actors responding to the opportunities and challenges of access to finance—represented by the new disaggregated business model and the attempt to employ second-generation solution to first-generation problems.

After some 50 people have spoken on stage and many hundreds more taken questions and answers in the audience, some salient ideas.

The Technological Imperative

• While not understating the concerns that some have expressed on the possible negative impacts of certain technological innovations, there seems general agreement that using financial technologies in the pursuit of access to finance is not a question of whether or even of when, but one of how.

• Need to focus on the back end for information systems. “The back end is broken.”

• Interoperability

• Balancing need for a common platform perhaps based on open source technology (as against a plethora of individually customized systems) with the need to do sufficient customization to meet the peculiar needs of clients at the bottom of the pyramid.

• Cultural requirements—Multilanguage, literacy and related concerns.

The Efficiency, Transparency and Accountability Imperative

• As with technology, the use of credit bureaus and the introduction of some form of credit scoring are a sine qua non for financial institutions wishing to avail themselves of the opportunity to reach masses of potential clients without losing control of the management of the decisioning and portfolio-management processes.

• Increased presence of credit bureaus in emerging markets.

• Again, meeting the specific needs and circumstances of the target market.
Experiments, Experiences and Successes in Innovation

• We’ve received reports of a wide array of studies, plans, experiments, experiences and successes that seem to establish that, given the right circumstances and correct actions, innovation can work.

• These vary from the project being developed by CGAP and Xac Bank Mongolia to more mature examples in Kenya, India, and the Philippines.

• The experience of Alieu Conteh, who started the first GSM network in the Democratic Republic of Congo.

The Need to Balance Optimism with Realism

•This conference provided us with many moments when we could easily have been tempted to see the glass not only as half full, but as approaching the three-quarter mark. We should therefore thank those who kept calling us back to a  recognition of the reality and reminding us that, despite the wonderful successes, we are engaged in a work in progress, indeed a work barely begun. So we have to balance optimism with realism.

The Requirements, Benefits and Challenges of Partnership

However, one of the great takeaways from our discussions is the importance—indeed the inevitability—of conceiving, establishing and managing effective partnerships if we are to be successful either on the credit bureau/credit scoring or the technological side of the equation.

Bringing together elements previously seen as discrete—e.g. a large international bank and a small MFI/NGO, an international mobile-phone provider and a local bank downscaling to the microfinance market, or perhaps a larger consortium of actors including a systems provider, a number of MFIs, a credit bureau and a regulatory agency. Not to mention the silent partners, i.e. the hundreds or thousands of underserved clients.

Only a thin line stands between such actors being partners and becoming competitors—or between their working together at this important enterprise or walking away from the table.

Potential fault lines in this relationship relating to such variables as the sharing of fees and the question of exclusivity need to be carefully managed.

The Urgent Need for a Generation of Visionary Regulators

The need for an inviting regulatory framework, long a challenge in the world of microfinance, becomes even more critical with the degree of experimentation, the possible high investment costs and the larger number of stakeholders that must be managed in this new phase of access to finance.

Regulators now need not only to understand the distinctions between MFIs and the traditional banking sector but also the requirements and challenges of combining the peculiarities of different sectors and technologies—principally telecommunications and banking and finance.

The Future of MFIs

How could the management and sustainability of the “group loan” methodology be affected by both credit scoring and mobile lending?

Danger of the ethic, or the very existence, of the MFI being forgotten if not threatened by the emerging discourse between banks downscaling to reach the microfinance market and mobile phone providers becoming aware of that market.

Abbas Sikander’s (Tameer Bank) encouraging revelation of how he emerged from his identity crisis and his confusion about the future MFI role early in the conversations at his meeting an awareness that the growing interest of these new players and what they bring to the table represent new opportunities for MFIs.

Delivery Channels for Microfinance. Banking agents are becoming a popular way of signing up new customers and offering services outside of the branch environment. Can these agents deliver a range of products? How far from the bank branches can this model reach to serve rural areas? Moderator: William Schoch, Vice President, Consumer Products, Visa International.

• Abbas Sikander, Group Executive Director for Operations and Technology, Tameer Bank, Pakistan
• Alex Acosta, Credibanco Visa
• Rizza Maniego-Eala, President, G-Xchange, Inc.

You can watch it live here.

The opening sessions covered the opportunities that technology provides, but also helped identify the areas we jointly need to tackle to unleash the power of technology to deliver financial services to people who are too poor, live too far from a traditional bank branch, or do not have a formal credit history.

Viability of technology approaches and business models. Mobile-phone banking for low-income clients, agent-based distribution networks for banks, outsourced information technology (IT) platforms for microfinance institutions (MFIs) are tested by only a few pioneers around the world. The viability and sustainability of these emerging business models will depend greatly on how well services and products are adapted to clients needs and wants to ensure uptake.

Infrastructure alone will not do the trick. In Brazil where 75 banks are currently operating 90,000 agent points and reach 98% of the country’s municipalities, access to finance is not a problem anymore. However, low-income populations are using their local banking agents only to pay their bills. In CGAP research in 2006, just 6% of the 750 surveyed actually deposit money at their pharmacy, bakery, or supermarket. Using technology is not only about developing infrastructure, but also about acquiring new clients in these often remote locations.

Regulation to foster innovation while protecting customers. The use of non-bank entities to deliver financial services, e-signatures, payment system and competition laws, telecom regulation, etc. are all issues which come into play when using a mobile phone or a retail outlet as the interface between the bank (and sometimes not even the bank!) and the client. Certain and conducive regulatory environments are the fundamental issue that can make or break the use of technology for microfinance.

A transactional channel cannot replace microfinance. Microfinance’s fundamental element is the strong relationship between the credit officer and the client. This strong link helps microfinance institutions make credit decisions, but also provides social integration for many customers, training, and empowerment. Can the use of a mobile phone or local merchant replace microfinance? Or what are the operational set ups to ensure that we do not lose the personal element which has been so powerful for microfinance’s impact?

Stay tuned.