Mobile banking in India: grass-roots marketing
by Karuna Krishnaswamy : Tuesday, April 27, 2010
This is part of a series of blog posts we are doing based on new research about business correspondents (agents) in India. The India research was one part of a three-country study (along with Brazil and Kenya).
A notable difference in the role of banking agents (also called Customer Service Providers or CSPs) in India compared to other countries is that the agents are responsible for customer acquisition in addition to processing transactions.
