Virtual Conference Day 2, Session 4: Can mobile banking be used to collect loan repayments and deposits?
by Guest Blogger : Thursday, September 9, 2010
Welcome to the last session of our 2-day virtual conference! The conference is taking place right here on the blog, no registration is required. Just post your comments using the “Leave a reply” option at the bottom of each thread.
This conversation is moderated by George Kinyanjui. George is a consultant and supported SMEP (Small and Micro Enterprise Programme), an MFI in Kenya, as they linked to M-PESA for loan repayments.
In the course of the last two days, we’ve heard from a variety of practitioners discussing opportunities and challenges of using m-banking services in different ways. For our last session, we’ll discuss one of the most obvious uses of m-banking – allowing clients to make repayments via an m-banking service.
SMEP’S EXPERIENCE WITH M-PESA
Since 2007, I have been working with SMEP on the introduction of a mobile repayments system. SMEP was the first MFI to link into M-PESA for group loan repayments in 2009. We found that although in some ways m-banking is about new technology, the time and effort we invested in technology was only about 30% of the whole project. The biggest challenge was how to take our customers from their early experimentation with the service to a point where they truly can understand the value it can bring them and feel comfortable operating it.
We knew that allowing groups to repay via M-PESA would impact the group cohesion and we worked carefully to ensure this impact was positive. Although clients repay using M-PESA prior to the group meeting, the meetings themselves are still mandatory. The meetings are much shorter than they used to be since the emphasis is not on collecting cash. Instead, loan officers can focus immediately on any repayment issues or business problems the clients wish to discuss. The officers can now accommodate more groups in one day. Clients are happy since they can make repayments whenever they want, group meetings are shorter and there is more security.
The result for SMEP has been very positive – repayment rates have actually improved since clients started repaying with M-PESA! Today, about 70% of loans are being repaid with M-PESA. SMEP will with time pass on the benefits of reduced expenses and increased efficiency to the clients in the form of cheaper loans.
PRODUCT
For those MFIs who do offer individual loans and deposits, it’s probably easier to start with these products. Since the key relationship is between the individual and the institution, there is no risk that using an m-banking service will negatively impact repayments. SMEP started offering individual loans and is currently transforming into a deposit-taking institution and it will integrate m-banking repayments into these products.
CHALLENGES
There are challenges to loan repayments using an m-banking service. Clients sometimes complain that agents run out of e-float when they are ready to deposit cash. Loan disbursement would be challenging for this reason – the amounts are larger and agents frequently run out of cash. Also, Safaricom does charge for the service (similar to bill pay tariffs) and, in most cases, both the institution and the client pay a small fee that they previously did not have to pay.
I’m happy to answer any questions you may have in the next few hours. I’d also be interested in hearing thoughts from those MFIs who have tried this or are considering it regarding the following questions:
1. Have you made any adjustments to your methodology or product design to adapt to this different channel?
2. How have factors like attendance at group meetings and repayment rate of group loans changed since the introduction of the m-banking repayment channel?
3. How did you first introduce this to your customers? Is the m-banking repayment channel mandatory or offered as an additional option? What has been the reaction of customers and staff?
4. What other challenges have institutions encountered? Have you had any technical difficulties?
September 9th, 2010 at 9:12 am, John Owens ()
With regard to the first question:Have you made any adjustments to your methodology or product design to adapt to this different channel? We did get at least one bank to reduce the cost of the service fee and interest rate for those clients who agreed to repay their loan via the bank’s text-a-payment service that we developed using GCASH. The interest rate and service fee reduction actually made repayments via this service cheaper than having a loan officer collect the loan payment even with the cash in fee charged by the GCASH cash in outlet. The bank, however, still saved money since the rebate was still slightly less than the cost of sending out a collector.


51 Comments
September 9th, 2010 at 9:08 am, John Owens ()
George, hi from the Philippines. Working with rural banks in the Philippines to use GCASH to support loan repayments, we faced many of the same issues you did in Kenya. In the end, we found that loan repayments only worked for individual loan clients but I like the idea of having group loan clients pay individually before the group meeting. Do the clients share the SMS confirmation message with the group to show that they paid?