In 3.5 minutes, learn how M-PESA reached 10 million Kenyans in 3 years

by Jim Rosenberg : Monday, August 2, 2010

We write a lot about M-PESA. That’s because it is the most successful mobile money service launched (so far). This new CGAP video by my colleague Jeanette Thomas explains.

TAGS: Africa, CGAP, Innovation, Kenya, M-PESA, Mobile Banking

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10 Comments RSS 2.0

  1. August 2nd, 2010 at 10:59 am, Tweets that mention In 3.5 minutes, learn how M-PESA reached 9 million Kenyans in 3 years -- Topsy.com ()

    [...] This post was mentioned on Twitter by CGAP and Emrys Schoemaker, Nubanx Inc.. Nubanx Inc. said: In 3.5 minutes, learn how M-PESA reached 9 million Kenyans in 3 years http://bit.ly/9kkNDY [...]

  • August 2nd, 2010 at 12:10 pm, waleed malik ()

    M – pesa

    I would like to learn about this project and have some questions as to the development of learning videos.

    please forward this to the concerned person. regards

  • August 2nd, 2010 at 12:26 pm, Jim Rosenberg ()

    Thanks Waleed, I’m sharing your note with our team.

  • August 2nd, 2010 at 1:55 pm, Fehmeen | Microfinance Hub ()

    The documentary was pleasant to watch, but I wish greater emphasis had been laid on the factors for M-Pesa’s success so we could know to what extent various factors, such as:
    - offering an efficient and much-needed solution for the masses of this bustling economy,
    - installing an extensive distribution channel,
    - practicing below the line marketing and,
    - the financial literacy of the Kenyan population,
    influenced the popularity of this mobile money product.

  • August 4th, 2010 at 11:30 am, Oscar ()

    Do you have more information about this project that you can share with all us. I think this is very interesting project to enlarge business opportunities in some other regions around the world.

  • August 6th, 2010 at 7:10 am, Leon Isaacs ()

    This film is excellent in that it brings the thousands of words that have been written about MPESA to life and demonstrates how it works. It is a really useful tool that we, at IAMTN, would like to use from time to time. Thank you.

  • August 9th, 2010 at 5:06 am, neeraja ()

    Hi im more interested to abt MKESHO and their loan and insurance products. can anyone help me with necessary info in the form of relevant documents or videos?

    thankyou
    neeraja
    neeraja@rtbi.in

  • September 1st, 2010 at 2:12 am, Etienne Thillaye ()

    When I see this video, I wonder if there would be enough space for different agent networks. It seems that in many rural places, that wouldn’t be efficient to have different brands owning different shop, regarding the market. Then, that means that one important feature of the agent network is that it must be independent from the service provider. Or, like in the Kenyan case, that the first mover advantage must lead close to a monopoly situation (but that won’t happen in any other place now everybody knows about MB’s potential unfortunately I guess).
    This seems quite in contradiction with the rule that, in order to avoid cash lack, agent networks must be really dense. Any relevance ?
    Etienne

    etienne.thillaye@gmail.com

  • January 29th, 2011 at 10:02 am, Will Mobile Money kill banking? M-payments to be $600B by 2013 | FP Posted | Financial Post ()

    [...] M-PESA in essence turns more that 20,000 retail mobile agents in Kenya into micro banks – allowing cellular customers to send and receive payments via their mobile. For a great video to understand the service click here. [...]

  • July 20th, 2011 at 6:41 pm, Paul Chege ()

    I came across this company online who do Mpesa from the UK online and they are looking to expand these services across Europe & North America.
    Excellent site Safaricom with you Sunrise Development UK site http://www.tumapesa.co.uk we are able to send money home in seconds. Innovative and convenient

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