The early experience with M-PESA and what’s not to love about an ATM made out of Legos: Headlines for April 21, 2010
by Jim Rosenberg : Wednesday, April 21, 2010
Ignacio Mas and Daniel Radcliffe of the Bill & Melinda Gates Foundation have a new paper summing up the early experience with M-PESA – Mobile Payments Go Viral: M-PESA in Kenya:
M-PESA’s market success can be interpreted as the interplay of three sets of factors:
* Pre-existing country conditions that made Kenya a conducive environment for a successful mobile money deployment;
* A clever service design that facilitated rapid adoption and early capturing of network effects;
* A business execution strategy that helped M-PESA rapidly reach a critical mass of customers, thereby avoiding the adverse chicken-and-egg (two-sided market) problems that afflict new payment systems.
As more people use electronic means to connect to each other, fewer use the post office. Media reports suggest the Bangladesh Post Office is taking a ‘if you can’t beat them, join them’ approach when it comes to mobile phones - Bangladesh Post Office introduces mobile money transfer April 19:
The country’s post offices once used to deliver around 4.5 million money orders every year, but the figure dropped to 2.8 million last year due to mushrooming of ‘illegal’money transfer systems, according to analysts. The private courier service operators have already outperformed the postal department in delivering letters and parcels as the state-run
offices have failed to do the job up to the expectation. The BPO DG said the mobile money transfer facility would revamp the moribund postal department, which sees sharp fall in earnings from letter delivery since introduction of mobile phones.
Related – a new mobile money transfer service: Orascom’s Bangladesh unit offers mobile remittance.
The word “innovation” may be a bit overused in the technology world, and “financial innovation” has different meanings for different people, but MasterCard certainly sees a need to try and stay a step ahead of others when it comes to the way we pay for things. Last week the payments firm announced the launch of MasterCard Labs. As a press release says, the unit will be:
building payment advancements and leveraging enhanced time-to-market capabilities to drive innovations through conceptualization, proof of concept, pilot, and support commercialization, in order to deliver additional value to customers and consumers.
I know you’re still reading this because you want to know about the Legos, right? Here you go:
-Jim Rosenberg
April 21st, 2010 at 8:27 am, George Thomas ()
Jim:
Being on the ground in Bangladesh and knowing the history of the Bangladesh Post Office, I do not have a lot of confidence that much traction will be reached.
I attended the launch of the Banglalink, Dhaka and Eastern Mobile Remittance Delivery Service. Bangladesh Bank limited the functions that these players can offer, and while I do have hopes that this service will be successful. It should be allowed to offer more services to help the people of Bangladesh not only workers that are employed outside of the country. Services such as person-to-person, bil payment, POS, loan disbursement, and loan repayment should be permitted to provide a better foundation for financial inclusion.
I still believe that the best solution for Bangladesh is for Bangladesh Bank to grant a licenses to the Mobile Network Operators because they are best able to offer the service to the largest number of people in a consistent manner without the poor having to deal with a myriad of bank-led mobile payment solutions. The M-Pesa success could be replicate in Bangladesh.
Best regards,
George Thomas
Radix Consulting Corp.


4 Comments
April 21st, 2010 at 7:17 am, IFAP Information Society Observatory ()
The early experience with M-PESA and what’s not to love about an ATM made out of Legos…
Title: The early experience with M-PESA and what’s not to love about an ATM made out of Legos: Headlines for April 21, 2010
Author: Jim Rosenberg
Source: CGAP: Consultative Group to Assist the Poor
Date (published): 21/04/2010
Date (accessed): 21/04/2…