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	<title>Comments on: Financial literacy meets the mobile network operator</title>
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	<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/</link>
	<description>How can technology increase the reach of microfinance?</description>
	<lastBuildDate>Mon, 06 Feb 2012 18:55:24 +0000</lastBuildDate>
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		<title>By: The Need for Financial Literacy in Microfinance and its Impact : Microfinance Africa</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-2700</link>
		<dc:creator>The Need for Financial Literacy in Microfinance and its Impact : Microfinance Africa</dc:creator>
		<pubDate>Wed, 29 Sep 2010 19:14:10 +0000</pubDate>
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		<description>[...] Familiarity (high comfort level) with branchless banking services can improve uptake, which will benefit the MFI itself. [...]</description>
		<content:encoded><![CDATA[<p>[...] Familiarity (high comfort level) with branchless banking services can improve uptake, which will benefit the MFI itself. [...]</p>
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		<title>By: Mary Kenson</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1575</link>
		<dc:creator>Mary Kenson</dc:creator>
		<pubDate>Sun, 13 Dec 2009 13:00:01 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1575</guid>
		<description>Thank you Julie! Please keep us updated.</description>
		<content:encoded><![CDATA[<p>Thank you Julie! Please keep us updated.</p>
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		<title>By: Julie Lee</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1572</link>
		<dc:creator>Julie Lee</dc:creator>
		<pubDate>Thu, 10 Dec 2009 18:29:36 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1572</guid>
		<description>Mary, thanks for your interest in our project. If you go to this link from our website, you can find our working paper that presents our market research in four countries and makes the case for financial education for branchless banking. 

http://www.globalfinancialed.org/documents/Branchless%20Banking.pdf

We are just getting started with this project, but we will begin posting more information soon.</description>
		<content:encoded><![CDATA[<p>Mary, thanks for your interest in our project. If you go to this link from our website, you can find our working paper that presents our market research in four countries and makes the case for financial education for branchless banking. </p>
<p><a href="http://www.globalfinancialed.org/documents/Branchless%20Banking.pdf" rel="nofollow">http://www.globalfinancialed.org/documents/Branchless%20Banking.pdf</a></p>
<p>We are just getting started with this project, but we will begin posting more information soon.</p>
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		<title>By: Mary Kenson</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1557</link>
		<dc:creator>Mary Kenson</dc:creator>
		<pubDate>Wed, 09 Dec 2009 20:09:45 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1557</guid>
		<description>I think GCASH has some customer education. But as pointed out by Julie, it is more focused on marketing and not financial literacy. 

Julie, where can I find some more info about your project. It looks very interesting!</description>
		<content:encoded><![CDATA[<p>I think GCASH has some customer education. But as pointed out by Julie, it is more focused on marketing and not financial literacy. </p>
<p>Julie, where can I find some more info about your project. It looks very interesting!</p>
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		<title>By: Julie Lee</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1550</link>
		<dc:creator>Julie Lee</dc:creator>
		<pubDate>Wed, 09 Dec 2009 19:30:50 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1550</guid>
		<description>Not that I know of.  Activities by MNOs right now seem to be more focused on product orientation and/or marketing.</description>
		<content:encoded><![CDATA[<p>Not that I know of.  Activities by MNOs right now seem to be more focused on product orientation and/or marketing.</p>
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		<title>By: Andrew webber</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1536</link>
		<dc:creator>Andrew webber</dc:creator>
		<pubDate>Wed, 09 Dec 2009 14:20:09 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1536</guid>
		<description>Julie, this sounds great, thanks. Do you know of any initiatives that have been introduced by MNOS?</description>
		<content:encoded><![CDATA[<p>Julie, this sounds great, thanks. Do you know of any initiatives that have been introduced by MNOS?</p>
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		<title>By: Julie Lee</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1532</link>
		<dc:creator>Julie Lee</dc:creator>
		<pubDate>Wed, 09 Dec 2009 11:44:49 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1532</guid>
		<description>Microfinance Opportunities, with support from the MasterCard Foundation, is launching a project that will develop financial education for mobile banking and electronic cards. Partnering with MNOs and financial service providers from LAC, Asia and Africa, we will be developing four financial education models to educate low-income populations on how to make more informed financial decisions, improve their money management skills and strengthen their understanding of branchless banking both in terms of usability and financial access. We are looking in particular at youth, women and the unbanked. One key aspect of the project will be to look at delivering financial education through alternative delivery channels such as radio, print, etc to reach populations on a large scale. We will be sharing the financial education models and our learnings from the project with the field. Stay tuned!</description>
		<content:encoded><![CDATA[<p>Microfinance Opportunities, with support from the MasterCard Foundation, is launching a project that will develop financial education for mobile banking and electronic cards. Partnering with MNOs and financial service providers from LAC, Asia and Africa, we will be developing four financial education models to educate low-income populations on how to make more informed financial decisions, improve their money management skills and strengthen their understanding of branchless banking both in terms of usability and financial access. We are looking in particular at youth, women and the unbanked. One key aspect of the project will be to look at delivering financial education through alternative delivery channels such as radio, print, etc to reach populations on a large scale. We will be sharing the financial education models and our learnings from the project with the field. Stay tuned!</p>
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		<title>By: IFAP Information Society Observatory</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1530</link>
		<dc:creator>IFAP Information Society Observatory</dc:creator>
		<pubDate>Wed, 09 Dec 2009 08:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1530</guid>
		<description>&lt;strong&gt;Financial literacy meets the mobile network operator...&lt;/strong&gt;

Title:  Financial literacy meets the mobile network operator
Author: Olga Morawczynski
Source: CGAP: Consultative Group to Assist the Poor
Date (published): 07/12/2009
Date (accessed): 09/12/2009
Type of information: blog post
Language: English
On-line...</description>
		<content:encoded><![CDATA[<p><strong>Financial literacy meets the mobile network operator&#8230;</strong></p>
<p>Title:  Financial literacy meets the mobile network operator<br />
Author: Olga Morawczynski<br />
Source: CGAP: Consultative Group to Assist the Poor<br />
Date (published): 07/12/2009<br />
Date (accessed): 09/12/2009<br />
Type of information: blog post<br />
Language: English<br />
On-line&#8230;</p>
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	<item>
		<title>By: Mary Kenson</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1474</link>
		<dc:creator>Mary Kenson</dc:creator>
		<pubDate>Mon, 07 Dec 2009 22:20:57 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1474</guid>
		<description>Yes, I agree that this is useful. The question is how can this be done and WHO should pay for it. Does anyone know of financial education projects that use the second approach? I mean, teach beyond the basics of usability? 

Thank you.

MK</description>
		<content:encoded><![CDATA[<p>Yes, I agree that this is useful. The question is how can this be done and WHO should pay for it. Does anyone know of financial education projects that use the second approach? I mean, teach beyond the basics of usability? </p>
<p>Thank you.</p>
<p>MK</p>
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		<title>By: Julie Lee</title>
		<link>http://technology.cgap.org/2009/12/07/financial-literacy-meets-the-mobile-network-operator/comment-page-1/#comment-1473</link>
		<dc:creator>Julie Lee</dc:creator>
		<pubDate>Mon, 07 Dec 2009 18:47:33 +0000</pubDate>
		<guid isPermaLink="false">http://technology.cgap.org/?p=1709#comment-1473</guid>
		<description>By improving low-income consumers’ understanding of the full range of financial products and services available to them, financial education can help migrate low adopters who use only one or two offerings like transfers and payments, to using other products and services linked to bank accounts such as savings.  Consumers will need to understand the broader value proposition for formal financial services before they can maximize the benefits of mobile banking.  So even if clients understand how to operate a mobile phone and use the applications, they still may not be fully aware of how to leverage the financial access that mobile banking provides.  Mobile banking is a huge step towards improving access to financial services for the poor; financial education can help the poor recognize what opportunities that access can provide for them.</description>
		<content:encoded><![CDATA[<p>By improving low-income consumers’ understanding of the full range of financial products and services available to them, financial education can help migrate low adopters who use only one or two offerings like transfers and payments, to using other products and services linked to bank accounts such as savings.  Consumers will need to understand the broader value proposition for formal financial services before they can maximize the benefits of mobile banking.  So even if clients understand how to operate a mobile phone and use the applications, they still may not be fully aware of how to leverage the financial access that mobile banking provides.  Mobile banking is a huge step towards improving access to financial services for the poor; financial education can help the poor recognize what opportunities that access can provide for them.</p>
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